mujiis a japanese retail company (with now three stores in nyc) which sells a wide variety of household and consumer goods. they are distinguished by minimalist design, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or “no-brand” policy.
muji is quoted as saying, “unless we adopt values informed by moderation and self-restraint, the world will find itself at an impasse. all people living today deep down are probably already beginning to consider greater self-restraint as a way of life.”
i’m not sure allpeople are beginning to consider self-restraint as a way of life, but it certainly seems to be a growing trend – the popularity of this website being one small piece of anecdotal evidence.
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I remember buying a pen in Muji here in the UK (i think it was in Reading) about ten years ago. It was basically a paintbrush in a pen casing and I STILL have it.
I’m glad they’re still going and keeping to these values.
~Rose
Do you know more brands like this?