lex luthor is to superman as happy meal toys are to minimalism.
we took our two kids to mcdonald’s for lunch today. we like it, they love it, it’s cheap…not a bad combo. and while i don’t mind eating there, i do mind bringing home the two happy meal toys every single time. it’s not because i don’t want my kids to have toys, it’s because i don’t want them to have these toys.
somewhere in the multi-billion dollar research and development department of mcdonald’s, they have been able to recreate a 25 cent toy that is played with once and never touched again. yet, as soon as they are thrown away by parents, the child immediately wants to play with it the next morning – regardless of how long has lapsed since the eating of the happy meal. i don’t know how they do it, but they’ve got my kids figured out.