Muji is a Japanese retail company (with now three stores in NYC) that sells a wide variety of household and consumer goods. They are distinguished by minimalist design, emphasis on recycling, avoidance of waste in production and packaging, and no-logo or “no-brand” policy.
Muji is quoted as saying, “Unless we adopt values informed by moderation and self-restraint, the world will find itself at an impasse. All people living today deep down are probably already beginning to consider greater self-restraint as a way of life.”
I’m not sure all people are beginning to consider self-restraint as a way of life, but it certainly seems to be a growing trend and many are beginning to experience the wonderful benefits of minimalism… the popularity of this website being one small piece of anecdotal evidence.