Editor’s Note: This is a guest post from Annie Raser-Rowland of The Art of Frugal Hedonism.
If you are reading this blog, it is almost certain that you, like me, live in one of the wealthiest countries in the world, in an age of material convenience and luxury unimaginable to 99% of the humans who have come before us.
We should be ecstatic. But most us aren’t. We are clearly doing a Very Poor Job of turning our historically-unprecedented wealth into happiness.
Where did we go wrong? And is there a way to grab the reins back and gallop into the golden meadows of contentment you’d think such a lucky society would be frolicking in?
Answering this question was the motivation behind writing The Art of Frugal Hedonism: A Guide to Spending Less While Enjoying Everything More.
Now, before you protest that ‘Frugal Hedonism’ is surely a contradiction in terms, read on.
For most of our species’ time on this planet, we’ve suffered from being too cold, too hungry, and having to work too hard to meet basic needs. We’ve had millennia to become programmed to always consume whatever we can get our hands on—because tougher times could be lurking around the corner. But now we’ve carried that programming into an age where there is so much for us to consume that it is hurting us rather than helping us. Easy mistake to make. Let’s start un-making it.
Even those of us familiar with minimalism can struggle to shake off the mentality encouraged by a million advertising campaigns: That ‘the good life’ and ‘treating yourself’ are achieved by spending, and that consuming less is a sacrifice. Something goodie-two-shoes do for the sake of saving money, or saving the world.
And at first glance it does seem that consuming less requires more effort. Ride a bike instead of driving?! Make a thermos of coffee every morning instead of stopping at Starbucks?!! Pump up the stereo and clean the house with nothing but some old shirts cut into rags, a bucket of water, and your God-given muscles?!!!
Yet, an oversupply of consumables (read: what most of us modern first-worlders consider necessary) actually has a nasty tendency to sneak up behind us and pop out in the form of effort we need to expend. Examples? The effort of going to the gym/weight loss group/doctor because you were oversupplied with cheap foods and labor-saving devices. The effort of taking your whatsit in for repair/finding a replacement part for it/getting it steam-cleaned/syncing it with your other whatsit. Not to mention the effort of going to work to pay for all those services.
A Frugal Hedonist is not sucked in by false convenience, but opts for the more elegant efficiency of a little self-reliance here and there, and a little creativity. Chop up that whopper pumpkin that you grew with a hatchet and make it into enough soup to replace ten takeaway lunches, then hang out your laundry because you’re too thrifty to use a dryer. Walk to the shops instead of driving, and base your holidays around hiking to waterfalls rather than eating at new cafes in different places. Instead of taking your kids (or yourself) to the movies or the mall for entertainment, loll about in the nearest patch of sunny grass for an hour and count how many types of bug you can spot.
Make these kinds of choices for a while, and you’ll find that staying financially and physically healthy starts to take care of itself. And true hedonism requires both kinds of health to bloom.
There is also profound pleasure in the power of acknowledging that you don’t need to get everything you want. Your children don’t need to get everything they want. Previous generations took this for granted, but our age has confused not getting what you want with deprivation. Tap in to the gutsy spirit of your forebears, and get on with enjoying life with an outdated cellphone and mismatched crockery!
Perhaps the most brilliant side-effect of restricting our consumption is that it keeps us alive to pleasure. Setting ‘lean against luscious’ is one of the key mantras of a Frugal Hedonist. Getting into a steaming hot shower feels eight times more delicious if you’ve just cycled home through a rain storm than if you drove there in a heated car. Scoring an amazing cashmere sweater from a thrift store is much more exciting if you don’t have a thicket of impulse buys looming guiltily at you from an overcrowded wardrobe. Buying a fresh mango from a street stall to eat messily on a summer’s afternoon park bench can only be as succulent to someone who doesn’t grab a chocolate bar every time they go through a supermarket checkout.
A Frugal Hedonist declares that it’s ridiculous to suffer from the living being too good, and looks for the sweet spot. She accepts that we are pleasure-seeking animals, but refuses to accept that decadence can only be achieved by spending money. He keeps himself financially free enough to do what he really loves by ongoingly questioning the ‘comfort and convenience’ spending that our society has convinced us is normal.
Let’s stop denying ourselves the full benefits of a materially-modest, sensually indulgent lifestyle. Let’s get Frugally Hedonistic.
***
Artist turned permaculturalist, forager, and writer, Annie is the co-author of The Art of Frugal Hedonism: A Guide to Spending Less While Enjoying Everything More and The Weed Forager’s Handbook. I was introduced to her phrase, “Frugal Hedonist” a few months ago and immediately asked her to explain more. You can find more about Annie on her website.
littleblackdomicile says
Let’s start by enjoying our homes and all the love we put into them. -Laurel
Nick1010 says
In the past year or so I’ve been appalled by some government leaders that tout the economic benefit to the country through ‘increased spending.’ What the average consumer needs is DECREASED spending. Since retirement a couple years ago I’ve become a decreased spender (on myself), and have been able to increase my support of charities that directly benefit those in need–hurricane victims, food pantries, Goodwill (my declutter go-to), soup kitchens, poor schools, Habitat for Humanity, Southern Poverty Law Center. What a great feeling, as opposed to wondering where you’re going to store your most recent self-indulgent purchase. Oh, occasionally I do buy something totally unnecessary, but those occasions are rare.
Heather says
Yes!!! Agree with you completely, our current state of affairs in the US (and probably elsewhere) – “spend/buy to keep the economy strong” seems so tone deaf considering the debt most people have. But the focus seems entirely on keeping the stock market healthy so the wealthy make MORE money, not on individuals or their best interests/helping them be their best selves.
Jaime @ Keep Thrifty says
Love this. Great read! I’m a believer in understanding your values and investing in those, not in everything. We focus on looking for second hand clothes first (we use thredup), making coffee at home, getting movies and books from the library, and enjoying the simple outdoors. This allows us to buy organic foods, and take a road trip every summer with our kids – both of which are super important to us. I believe living frugally isn’t about depriving. It’s about making choices. And those choices can open up the possibility for things you thought were out of your reach!
Hannah French says
Brilliant article. So relevant and apt given the season of ‘overindulgent spending’. Loved it so much that I sent it to all my friends.
Gina Bisaillon says
I feel like a millionaire every time I unpack my home-prepared lunch at the mall food court.
Jana says
You take your home-made food to the mall food court and consume it there in public??????? Weird ….
Julie says
Why is this weird? The food at the food court is total crap, if you are into being healthy. Why not pack a lunch? As for eating in the food court, why not? That’s where the tables and chairs are.
Jana says
Why not pack a lunch and eat it at the food court? For the same reasons why you (hopefully!) don’t bring your own food to consume it in a coffee-shop or restaurant!!!
The tables and chairs there are for paying (!) customers (!!) of the food-shops/dept. (!!!)
Minimalism does not mean to get rid of good manners! What you do/suggest is not “frugal hedonism” but misbehavior!
Judy says
Merry CHRISTmas, Jana! ;)
Judy says
Don’t even try…she will never get it.
Marielle says
As someone who cannot have any sugar, sweetener, flour, wheat, etc, I bring my own food everywhere, even when I’m invited to someone’s home. It makes life easier for them because they don’t have to worry about making some food for me. The main thing is to enjoy each other’s company. The food is just a means to do that.
If I go to a mall and will be there for an extended period of time, I will bring my lunch, but will purchase a latte, coffee or a tea to be respectful. After all, the dining area is there for paying customers.
alan hills says
As someone who wanted to escape the rat race and 3 hours commuting a day 15 years ago this definitely makes sense! Worth looking at Voluntary Simplicity by Duane Elgin – (written in 1993…) as hopefully this approach/philosophy will now be making sense to more and more people with busy lives.
Ashley Logsdon says
Love this – as we RV the States full time, we definitely live this. We will forgo the cup of coffee out and the shelves stocked full of perservative-laden foods. We don’t go to every tourist trap and spend a ton of money on theme parks. But we DO explore parks all over the country, take in little seen, off the beaten path incredible views, and indulge in incredible local foods.
Because we keep our costs low, we DO allow for nice meals out on occasion, where we aren’t looking at pinching pennies, but really enjoy great local (and healthy) fare. It makes a huge difference. We spend less and end up taking in things many people overlook in our travels.
Thanks for sharing this post!
Stacey says
Ashley, you are living my dream (life goal)! One day I hope to do what you are doing. If I can find a job I can do remotely I would take to the road now and my ‘one day’ will become my reality.
Hazel Newhouse says
We live a very frugal life, but I am now trying my hardest to live a more minimalist life. My husband is a bit of a hoarder, but so far we are doing well :)
Eve says
Back when I was frugal but not minimalist I would save things just in case we might need them down the road. I found over the years of being clutter free that I ended up throwing out most of that useful? stuff anyway and never missing it.
Learned a lot from Y2K storage. Ending up costing us money because a lot of the foodstuff went bad. I love my free floor space and counter tops. Closets no longer packed with clothes never worn. Frugal works quite well with minimalist living.
Yasna says
Life is too short! within this short period they want to do everything. The Art of Frugal Hedonism is very contradiction in terms.
John says
Learning to embrace a simpler life opens up a new world of pleasures. Less stuff to manage. Less debris to clutter our home. Less time cleaning. Less busyness. More time enjoying the birds that visit our backyard. More time for books, coffee, artwork and the serenity of a life well lived.
Jackie says
Simple, is GODS way to abundance in your heart…to enjoy the most important things in life. The lesser is the more…in many ways, the best there is to offer and enjoy. :-) :-) :-) Jackie “Love You’all”