It seems these days, people’s lives are an open book. Well, maybe not an entirely open book, but people are certainly more quick to share publicly areas of their life they want to share.
Posts and photos are shared on social media from people all day long offering a curated snapshot into their lives.
According to statistics, every minute of every day, there are 64,000 photos shared to Instagram, 24,000 videos uploaded to TikTok, 350,000 tweets sent, and 4,000,000 items shared to Facebook.
That’s every minute, of every day… 365 days a year.
With the world sharing its highlight reel, it becomes easy to fall into the trap of comparison. Add in the element of advertising broadcasting their opinion of what the perfect life looks like and how to get there, and it’s no wonder why overcoming consumerism is so difficult.
This constant comparison not only affects our self-esteem and contentment, it fuels our spending choices in more ways than we’d like to admit.
We begin to feel like our life isn’t measuring up to others. We start to think everyone has it better than us or is happier than us. And we subtly begin looking outside ourselves for answers that “apparently” everyone else has discovered already.
We often end up purchasing things we don’t need and chasing things that don’t satisfy. All because we are trying to keep up with our assumptions about how well life must be going for everyone else.
Here are some of the different ways we compare ourselves with others:
1. Social Media Envy
Social media platforms are notorious for showcasing the best parts of people’s lives, often leading to an unrealistic portrayal of reality. When we scroll through pictures (millions posted every minute apparently) of friends on luxurious vacations, flaunting their latest gadgets, or sharing their best weekend plans, it’s easy to feel like our lives don’t measure up. This can lead us to make unnecessary purchases in an attempt to keep up, or even worse, portray a similarly ‘perfect’ life.
2. The Perfect Home Syndrome
Home improvement shows and magazines broadcast beautifully designed, spacious homes as the norm. This leads us to compare our living spaces with these idealized images. And if that’s not enough, everyone in the world redoing their kitchen or flipping a fixer-upper seems to be sharing their glossiest photos online. This comparison can cause us to feel discontent in our own home and drive us to continuously redecorate or even move to a bigger house, seeking that perfect home experience, often at a great financial cost.
3. Keeping Up with Trends
Fashion and technology industries are particularly adept at making us feel outdated. The constant release of new trends and gadgets can make our perfectly functional belongings seem obsolete. Again, this leads to a cycle of endless buying to keep up with the latest trends, even when our current items are still in good shape. That is their goal of course. If fashion trends weren’t changing, we’d never spend more money on clothing because we already have enough in our closets.
4. The Illusion of a Perfect Life
Sometimes, it’s not just about material possessions. We may perceive others as leading more fulfilling, happier lives. This perception can lead us to buy things we think will make us happier or more accepted or maybe even perfect ourselves: a fancy car, a new outfit, a gym membership, a new diet plan, or a brand new self-care routine that promises the world.
5. Parental Pressure
As parents, we want what’s best for our kids. Too often, this means constantly comparing our children’s experiences and activities and development with others. Rather than learning to appreciate and accentuate our child’s gifts, we want to have everyone else’s. This can lead to overindulgence in toys, gadgets, and activities. We often buy more in an attempt to ensure our children aren’t ‘missing out,’ sometimes forgetting the value of simpler joys.
6. Vacation Vanity
Whether they were intended to or not, travel posts from friends and family on social media almost always spark comparison. I like to think that some people post them with honest intentions… but I’m not sure I’ve seen a single one that comes across that way. Regardless of the intent, once we start comparing our travel lives to others it ignites a desire to visit exotic locations or luxurious resorts. I am a big fan of owning fewer possessions so you can pursue more memories, experiences, and impact. But when travel spending comes from comparison or, even worse, solely for the sake of taking impressive photos, we get into overspending trouble.
7. Fitness Fantasy
Those with perfect bodies and genes have plenty of opportunities to show it off—and I’m not just talking about gym selfies and magazine covers. Fitness influencers are offered lots of money by companies to keep the posts and poses coming every single day. These physical comparisons—whether with actual influencers or just neighbors down the street—can spur us to invest in trendy workout gear, expensive gym memberships, get-fit-quick supplies, or the latest health supplements—often more for the appearance of a fitness lifestyle than actual health benefits.
8. Hobby Hype
When hobbies become a means of social comparison—be it photography, gaming, golfing, or crafting—we can find ourselves purchasing expensive equipment or supplies simply to keep up with the community, rather than for personal enjoyment or development. I’m not against the joy of competition, as long as the competition isn’t who owns the nicest stuff.
9. Occupation Competition
It is equally common to compare our jobs and workplaces to others. Certainly, comparing paycheck to paycheck is nothing new. But nowadays, there seems to be a million other things we can compare: vacation days, virtual/in-person, office perks, personal leave policies, even dress code. Our tendency, just like everything else, is to assume that others have the perfect job and boss as jealousy begins to stir up discontent over the job we currently hold.
10. The Success Metric
Constantly, almost everywhere we look in our world, success gets measured by material wealth and conspicuous consumption. And if this is how society is going to measure success, we feel compelled to prove our own—at least in comparison to others. So we chase money and physical possessions as symbols of our success, trying to prove our worth to others (and often times, ourselves).
In these ways and more, comparison fuels our consumption and shopping habits.
My goal with the list above is to show you how prevalent our tendency to compare is in our society. And also to spark some new thoughts in your own mind about areas you hadn’t considered before.
So how do we overcome this tendency to allow comparison to dictate our spending choices?
Here are a few ideas I wrote down today:
—Acknowledge Your Triggers
Recognize what triggers your comparison habit. Is it scrolling through social media, talking to certain friends, or watching certain shows? What areas from the list above hit closest to home for you?
—Practice Gratitude
The more we focus on what we have, the less inclined we become to desire what we lack. Keeping a gratitude journal can be an effective way to shift focus from comparison to contentment. You may not be leading the pack in every area on this list, but there are certainly wonderful things in your life worth celebrating.
—Intentionally Align with Your Values
Be sure to take the time to figure out what you value most so you can focus on them. Because the most effective way to overcome envy and comparison in your life is to align your life with your deepest held values. Once we know that our money and time and energy are being spent on the things we value most, we become less inclined to care what others are buying or how they are spending their money.
—Limit Exposure
Reduce time spent on platforms or in environments that fuel your comparison. If social media is a trigger, limit your time on it. This is certainly easier when it comes to shutting down social media than say, spending time with family (if they are an issue for you), but wherever and whenever appropriate, limiting exposure is an important strategy.
—Set Personal Goals
Define success on your terms. Set goals based on your values and aspirations, not based on societal standards or others’ expectations. Getting a clear sense of what you want to accomplish with your life will help you stay focused on your life and your days, not others.
—Seek Authentic Relationships
Surround yourself with people who value you for who you are, not what you own. If you have to own nice things to impress your friends, maybe you have the wrong friends. Or maybe, just maybe, you are assuming incorrectly about the types of things that truly impress people. Find people who love you for you—and surround yourself with them as often as you need.
—Remind Yourself that Nobody Has it All
There will always appear to be people who have it better than you. But remember, we almost always compare the worst of what we know about ourselves to the best assumptions we make about others. So remind yourself often, nobody has it all. Each person you meet experiences problems, trials, and weaknesses–just like you. This is what makes us human. Nobody is exempt. Nobody has it all. Nobody.
—Celebrate your Uniqueness
Your life is different than anyone else’s. You have different talents and gifts and experiences. Comparing your path in life to anyone else’s is like comparing apples to oranges. As much as you think you are the same, you are not. You are different. Rather than comparing your life to someone else’s, compare yourself today only to yourself yesterday. If you are growing and improving, you are on the right track.
—Seek Inspiration, not Competition
It can be very motivating to be surrounded by others who are making the most out of their life. And in those cases, comparison can rear its ugly head. Rather than seeing yourself in competition with another person, seek to learn from them.
The path to overcoming comparison and consumerism isn’t easy. But it is worth our effort.
It requires thought and time and difficult conversations with ourselves. But the peace and freedom that come from breaking free from these traps are empowering and life-giving.
Let’s all choose to live a life defined by our values and worthwhile pursuits, not by what others have or do. And in the end, everyone will benefit from it.
Kirsten says
A very good article. I discovered that I had way too much stuff, now I have started to give away some of it so I get more room for what is really needed and what I really use and appreciate. I realized how greedy I have been collecting way too much!
You can’t buy things in order to forget or improve your life situation. One must be grateful for being alive and having relationships to other people to love and give and get support from, when life becomes almost unbearable. Having a loving animal is also of immense value compared to luxury items bought in a fancy store, even if the wear and tear is seen on the furniture or other places! The love you receive is immense.
Petra says
This article is so good! Thank you so much!!!
Judy says
I sometimes watch the home improvement shows and people buy houses that are beautiful! But because it’s an “improvement” show, the new homeowner is never satisfied.. and the drama begins. They rip out a perfectly beautiful kitchen for example and spend thousands upon thousands of dollars just to “make it lighter” —- or “warm it up”and make it darker. 🤦🏼♀️—- I know it’s just a tv show, but it’s seems SO wasteful and the homeowner seems so unappreciative of what was already a great thing. I find it mind boggling. I always feel glad that I am not the person who just wasted all that money. I would have very happily lived in the beautiful original kitchen.
Julie says
I often find that I like the before pictures better than the after whether it is the makeover of a house or a person. I remember one episode years ago where a rec room was made over in a garish orange color. The owner was in tears and asked them to put it back the way it was.
Lauren says
Those statistics are amazing!
I’m not on any social media so it’s little wonder that I feel mostly unaffected by the consumeristic thrusts coming at us all the time. It started when I got rid of my television about 40 years ago and I’ve long since lost my taste for any of the new or old versions of advertising.
Rayna says
I walked away from Social Media two and a half years ago and my life has not been the same. Comparison is indeed the thief of joy and the number of times someone pushed some new piece of clothing or cosmetic or whatnot at me, and I bought it thinking it would make my life better now appalls me. If only I had the money back that I spent at Sephora over a 5 year span… yikes.
The one thing I am now using YouTube (the only “social media” that I still occasionally access) and things like your emails and minimalist blogs for… inspiration. Inspiration to rid myself of so much stuff and reclaim my small-but-perfect-for-me home. So many times I thought “I need a bigger house with more closets and storage”. No, I don’t. I need less darned stuff. End of story.
Cheryl Whiteley says
We need to print this out and post it on our refrigerator! This collection of ideas and observations is astoundingly accurate. Thank you so much for sharing this!
Red says
Comparison is the thief of joy. Such an important reminder. NOBODY has it all figured out. One of the benefits of working in mental health is the consistent reminder that at any given time, everyone is struggling with something and you can’t tell what it is by looking at them. People who seem “productive” are on a treadmill they can’t get off of, struggling in their relationships, running from grief. People who seem happy in their relationships secretly feel ignored, unappreciated, and inauthentic.
The goals of constant happiness and comfort are thieves of joy as well. If we strive to always be happy and comfortable, we will always be disappointed. Better to strive for meaning and appreciation as you suggest.
Alice says
Exactly.
Shonda says
This was an excellent article. It helped me put things into perspective and focus on all the things in my life that bring me joy and comfort.